More and more businesses are turning their advertising dollars to the web. They understand that the Internet is one of the most powerful forms of advertising that has ever been available. One of the reasons the Internet is such a powerful medium for advertising is that it allows for highly targeted traffic. And this targeted traffic comes through a practice called search engine optimization, or SEO.
The art of SEO is comprised of many different phases. These include keyword research, on page optimization and off page optimization. The latter is more commonly called link building.
These services have come under fire in recent times. This is mainly due to all the algorithm changes that have taken place at major search engines. A link can be seen as a kind of vote coming from external websites.These votes help show the search engines how popular a website is on a given topic. The theory was the more links that you had the more popular your website was. And many websites were able to use a link building service to write their websites quickly.
But then the bottom fell out and website started disappearing from the search results overnight. This was due to some algorithm changes that were made in Google that helps make it smarter on how it handled links. It was better able to detect unnatural link building. Think about it for a minute. If a website suddenly gets 1000 links to it in a day that would raise a red flag. Furthermore, the abuse of anchor text became an issue.
Anchor text is the underlined phrases that you see on the website that link elsewhere. The theory there was if you wanted to rank on the term, for example, “Red shoes” then you would use that for your anchor text everywhere. Again, itjust looks unnatural because it doesn’t flow with normal content.
It has now become more important to create links in a more natural way. Link building is not dead. You just have to be more careful about it. Keeping up with all of these rules can be difficult for someone who is trying to run a business and promote a website. Therefore, it may be a good idea to employee a company that specializes in a link building service.
They will be able to properly manage your link building campaign leaving you to concentrate on other more important tasks in your business.
Link building is not going away anytime soon. The search engines are doing their very best to keep people from manipulating their search results. After all, their product is the search results. If visitors come to their site, type in a search query, and get bad results they will go elsewhere.
That doesn’t mean, however, that you still can’t take advantage of the power of link building. Just take it slow and natural and it will work out for you in the end. Or you hire someone who’s experienced with it, and does it daily.